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GA4 認證考古題和解答:其他 ( 中英對照 )

這篇文章彙整了 GA4 官方認證 ( Google Analytics 4 Certification ) 關於「其他」的中英文考古題和解答 ( 可能會有 Analytics 360 之類的內容 ),每一題都有對應的教學文章,就算沒有要進行考試,也可以從作答的過程,對於 GA4 就能有更近一步的了解和認識。

  • 前往:Google Analytics 4 Certification
  • 注意,Google 的考試題目都會有「順序」或「語意」的不同,但實際答案都是相同的,建議可以先在這篇教學中練習,接著再進行測驗就可以無往不利。

其他類型考古題:

★ Which of these sections of Google Analytics Reports provides insights into where users are coming from (e.g., social media) before visiting your website?

Google Analytics 的哪個功能提供了有關使用者在造訪網站之前來自何處?

  • Engagement
  • Monetization
  • Acquisition
  • Demographics

★ Which of the following metrics would most strongly suggest a poorly performing landing page?

以下哪些指標最能表明目標網頁效果不佳? ( 教學參考 )

  • Bounce Rate > 90% ( 跳出率 > 90% )
  • New Visits > 90% ( 新使用者 > 90% )
  • Session Duration > 5 minutes ( 工作階段持續時間 > 五分鐘 )
  • Bounce Rate < 90% ( 跳出率 < 90% )
  • None of these answers ( 以上皆非 )

★ Which of these sections of Google Analytics Reports provides insights into where users are coming from (e.g., social media) before visiting your website?

Google Analytics 報告的哪些部分提供了有關使用者在訪問網站之前來自何處?( 這題應該是通用版 GA 的 )

  • Acquisition
  • Monetization
  • Engagement
  • Demographics

★ To get insights into the organic search queries that are leading users to your website, you can connect Analytics with which platform?

要深入了解引導使用者訪問網站的自然搜尋狀況,可以將 Analytics 與哪個平台相關聯?

  • Search Console
  • Google Optimize
  • Google Ads
  • Search Ads 360

★ How can Google Ads use audiences from Google Analytics when the two are linked?

當 Google Ads 和 Google Analytics 關聯時,如何使用來自 Google Analytics 的受眾?

  • Audiences in Google Ads can be used to target ad campaigns
  • Audiences in Google Ads can be used to adjust geotargeting of ad campaigns
  • Audiences in Google Ads can be used to see industry benchmarking data
  • Audiences in Google Ads can be contacted for customer research

★ Which platform can be connected to Analytics to let you test different versions of web pages with specific audiences?

哪些平台中可以連接到 Analytics,進行專門的使用者進行測試網頁的變體 ( A/B test )?

  • Google Optimize
  • Search Console
  • Modify event
  • Firebase

★ Which of these platforms can be connected to Analytics so that you can test variants of your web pages with specifically tailored audiences?

哪些平台中可以連接到 Analytics,進行專門的使用者進行測試網頁的變體 ( A/B test )?

  • Google Optimize
  • Search Console
  • Modify event
  • Firebase

★ our goal is to export your Google Analytics data to BigQuery so that you can run queries and combine some of your offline data with Analytics data.Which Analytics properties can export data to BigQuery?

哪些 Analytics 屬性可以將數據匯出到 BigQuery?

  • Standard or Analytics 360 properties using Universal Analytics. ( 通用版 GA 或 Analytics 360 )
  • Only Standard properties in GA4 or Universal Analytics. ( GA4 或通用版 GA )
  • Standard or Analytics 360 properties using GA4. ( GA4 或 Analytics 360 )
  • Only Analytics 360 properties in GA4 or Universal Analytics. ( 只有 Analytics 360 )

★ You want to run queries and combine some of your offline data with Analytics data. To do so, you want to export your Google Analytics data to BigQuery.What Analytics properties are able to export data to BigQuery?

哪些 Analytics 可以將數據匯出到 BigQuery?

  • Standard or Analytics 360 properties using Universal Analytics. ( 通用版 GA 或 Analytics 360 )
  • Only Standard properties in GA4 or Universal Analytics. ( GA4 或通用版 GA )
  • Standard or Analytics 360 properties using GA4. ( GA4 或 Analytics 360 )
  • Only Analytics 360 properties in GA4 or Universal Analytics. ( 只有 Analytics 360 )

★ You would like to export your Google Analytics data to BigQuery to run queries and combine some of your offline data with Analytics data.What type of Analytics property can export data to BigQuery?

哪些 Analytics 可以將數據匯出到 BigQuery?

  • Standard or Analytics 360 properties using Universal Analytics. ( 通用版 GA 或 Analytics 360 )
  • Only Standard properties in GA4 or Universal Analytics. ( GA4 或通用版 GA )
  • Standard or Analytics 360 properties using GA4. ( GA4 或 Analytics 360 )
  • Only Analytics 360 properties in GA4 or Universal Analytics. ( 只有 Analytics 360 )

★ Which of these Analytics 360 features would you use to filter data and create a new data set for a specific use case or audience?

你會使用 Analytics 360 的哪些功能來過濾數據並為特定受眾創建新數據集?

  • Subproperties
  • Roll-up properties
  • Data streams
  • Organizations

★ If you wanted to create a new data set with a wide view of your business across brands, products, or regions by combining data from multiple-source properties, which Analytics 360 feature would you use?

如果想通過組合來自多個資源的數據來創建一個新數據集,會使用 Analytics 360 的哪個功能?

  • Organizations
  • Roll-up properties
  • Subproperties
  • Data streams

★ After exporting Google Analytics data to BigQuery, what new opportunity do you have to use your data?

將 Google Analytics 數據匯出到 BigQuery 後,有什麼新的機會來使用數據?

  • You can use conversions for ad campaign bidding, and audiences to target ad campaigns
  • You can access app-specific reports such as crash data, notification effectiveness, and deep-link performance
  • You can use SQL to query your data to answer questions and gain insights into your products, users, and channels
  • You can use audiences to target website experiments and test variants of your web page

★ After you've exported Google Analytics data to BigQuery, what can you do with your data?

將 Google Analytics 數據匯出到 BigQuery 後,有什麼新的機會來使用數據?

  • You can use conversions for ad campaign bidding, and audiences to target ad campaigns
  • You can access app-specific reports such as crash data, notification effectiveness, and deep-link performance
  • You can use SQL to query your data to answer questions and gain insights into your products, users, and channels
  • You can use audiences to target website experiments and test variants of your web page

★ When Google Ads is linked to Google Analytics, how can conversion events from Google Analytics can be used in Google Ads?

當 Google Ads 連接 Google Analytics 時,如何在 Google Ads 中使用來自 Google Analytics 的轉換事件?

  • Google Ads can use these conversions to generate new keyword ideas ( 生成新的關鍵字提示 )
  • Google Ads can use these conversions to optimize your bids for ad placements ( 改善對廣告展示位置的出價 )
  • Google Ads can use these conversions to see industry benchmarking data ( 查看行業基準數據 )
  • Google Ads can use these conversions to adjust and optimize your ad copy ( 調整和改善廣告文案 )

★ When Google Ads is linked to Google Analytics, how can it leverage audiences from Google Analytics?

當 Google Ads 連接到 Google Analytics 時,它如何利用 Google Analytics 的目標對象?( 教學參考 )

  • Audiences in Google Ads can be used to target ad campaigns ( 定位廣告活動 )
  • Audiences in Google Ads can be used to see industry benchmarking data ( 查看行業基準數據 )
  • Audiences in Google Ads can be contacted for customer research ( 客戶研究 )
  • Audiences in Google Ads can be used to adjust geotargeting of ad campaigns ( 地理定位 )

★ When Google Analytics and Google ads are linked, how can Google Ads utilize conversion events from Google Analytics?

當 Google Ads 連接 Google Analytics 時,如何在 Google Ads 中使用來自 Google Analytics 的轉換事件?

Google Ads can use these conversions to optimize your bids for ad placements Google Ads can use these conversions to adjust and optimize your ad copy Google Ads can use these conversions to generate new keyword ideas Google Ads can use these conversions to see industry benchmarking data

★ When you've enabled Ads Personalization for your property, but want specific events excluded, what happens with the data for those excluded events?

如果你已經替資源啟用廣告個性化,但想要排除特定事件,這些事件的數據會發生什麼變化?

  • That data will only be used for audiences in Google Ads ( 僅用於 Google Ads 中的受眾群體 )
  • That data will only be used for measurement purposes ( 僅用於測量目的 )
  • That data will only be available in the Reports and Explore sections ( 僅在報表和探索部分中可用 )
  • That data will only be available in the Advertising section ( 僅在廣告部分可用 )

★ If you’ve enabled Ads Personalization for your property but want to exclude specific events, what happens to the data for those events?

如果你已經替資源啟用廣告個性化,但想要排除特定事件,這些事件的數據會發生什麼變化?

  • That data will only be used for audiences in Google Ads ( 僅用於 Google Ads 中的受眾群體 )
  • That data will only be used for measurement purposes ( 僅用於測量目的 )
  • That data will only be available in the Reports and Explore sections ( 僅在報表和探索部分中可用 )
  • That data will only be available in the Advertising section ( 僅在廣告部分可用 )

★ If you wanted to filter data and create a new data set for a specific use case or audience, which Analytics 360 feature would you use?

如果你想為特定目標對象或特別的使用者篩選數據並建立新數據,你會使用 Analytics 360 的哪個功能?

  • Subproperties ( 子資源 )
  • Organizations ( 組織 )
  • Roll-up properties ( 匯總 )
  • Data streams ( 資料串流 )

★ If you wanted to create a new data set with a wide view of your business across brands, products, or regions by combining data from multiple-source properties, which Analytics 360 feature would you use?

如果你想過將多個來源數據來組合成一個新數據集,你會使用 Analytics 360 的哪個功能?

  • Subproperties ( 子資源 )
  • Organizations ( 組織 )
  • Roll-up properties ( 匯總 )
  • Data streams ( 資料串流 )

★ Which Analytics 360 feature would you use to create a new data set by combining data from multi-source properties to get a broad view of your business across brands, products, or regions?

你會使用 Analytics 360 的哪個功能,將多個來源數據來組合成一個新數據集?

  • Subproperties ( 子資源 )
  • Organizations ( 組織 )
  • Roll-up properties ( 匯總 )
  • Data streams ( 資料串流 )

意見回饋

如果有任何建議或問題,可傳送「意見表單」給我,謝謝~

GA4 教學

介紹與設定

GA4 教學導讀 認識 GA4 通用版 GA 與 GA4 的差異 建立 GA4 分析資源 安裝 GA4 資料收集代碼 刪除/還原/移動帳戶資源

快速開始&測試

設定輔助程式 使用測試網頁 啟用示範帳戶

使用 GTM

認識 GTM 開始使用 GTM GTM 與 gtag.js 的差異 加入 Google 代碼 加入 GA4 事件代碼 設定觸發條件 設定變數 安裝 Facebook 像素

事件

加強型評估事件 自動收集事件 建議事件 自訂事件 修改與建立事件 標示轉換事件 設定轉換事件價值 設定電子商務事件

資料收集

啟用 Google 信號 使用 User-ID 建立目標對象 使用 DebugView 測試 資料&報表篩選器 資料保留期限&更新間隔 跨網域追蹤 使用 UTM 收集資料 Measurement Protocol 資料匯入 共用及匯出報表 連結 Search Console

資料解讀

認識維度和指標 自訂維度和指標 使用者屬性 工作階段&互動工作階段 參與度&跳出率 使用者&新使用者

報表

集合&主題&報表 首頁 深入分析 自訂報表、主題和集合 報表數據匯報 即時報表 到達網頁報表 網頁和畫面報表 事件報表 轉換報表 獲取新客報表 流量開發報表 電子商務購買報表 使用者購物歷程報表 回訪率報表 客層詳情報表 技術詳情報表

探索

認識探索報表 設定探索報表 任意形式 同類群組探索 漏斗探索 區隔重疊 路徑探索 使用者生命週期 使用者多層檢視

廣告&歸因

歸因模式&歸因分析 廣告數據匯報 所有頻道成效報表 模式比較報表 轉換路徑報表

實際應用

同時使用多組資料串流 追蹤 Email 開信率 追蹤網頁捲動高度 追蹤網頁元素點擊 觀察特定頁面成效 篩選並排除內部流量

GA4 認證考古題

如何進行與準備認證 考題 - 設定&觀念 考題 - 事件&維度&指標 考題 - 報表&探索&廣告 考題 - 其他