GA4 認證考古題和解答：設定＆觀念 ( 中英對照 )
這篇文章彙整了 GA4 官方認證 ( Google Analytics 4 Certification ) 關於「設定和觀念」的中英文考古題和解答，每一題都有對應的教學文章，就算沒有要進行考試，也可以從作答的過程，對於 GA4 就能有更近一步的了解和認識。
- 前往：Google Analytics 4 Certification
- 注意，Google 的考試題目都會有「順序」或「語意」的不同，但實際答案都是相同的，建議可以先在這篇教學中練習，接著再進行測驗就可以無往不利。
其他類型考古題：
★ You want to start collecting and reporting insights in Google Analytics for your website.What do you need to implement in order to start collecting and sending this data to Google Analytics?
你想要開始在 Google Analytics 中收集網站數據，需要做些什麼才能開始收集？( 教學參考 )
- Analytics tag
- Firebase SDK
- Google Ads
- Analytics SDK
★ You have a website and want to start gathering and reporting insights for it in Google Analytics. What should you set up first?
您有一個網站，你需要先做什麼才能開始透過 Google Analytics 收集網站數據？( 教學參考 )
- Google Ads
- Analytics tag
- Firebase SDK
- Analytics SDK
★ What do you need to implement first in order to start gathering insights for your website to be reported via Google Analytics?
你需要先做什麼才能開始透過 Google Analytics 收集網站數據？( 教學參考 )
- Analytics tag
- Firebase SDK
- Analytics SDK
- Google Ads
★ If you’re a business owner that wants to analyze how users arrive at your website and app, as well as the user journeys across both of these platforms, what should you use to generate insights?
如果想要分析使用者如何瀏覽網站和應用程序，以及使用者在這兩個平台上的互動過程，應該使用什麼來產生報表？
- Google Analytics 4 properties ( GA4 資源 )
- Universal Analytics properties ( 通用版 GA 資源 )
- Google Marketing Platform ( Google 行銷平台 )
- Google Optimize ( Google 最佳化 )
★ If you wanted to analyze user journeys across a website and an app, and see how new users were arriving at both, which of these techniques should you use for insights?
如果你想分析用戶在網站和 APP 中的互動過程，應該使用下面的哪一種？
- Google Analytics 4 properties ( GA4 資源 )
- Google Optimize ( Google 最佳化 )
- Google Marketing Platform ( Google 行銷平台 )
- Universal Analytics properties ( 通用版 GA 資源 )
★ Your business has a website and an app, and you would like to analyze user journeys across these two platforms, as well as see how new users are arriving at your website and your app.Which of these should you use for these insights?
如果你想分析用戶在網站和 APP 中的互動過程，應該使用下面的哪一種？
- Google Analytics 4 properties ( GA4 資源 )
- Google Optimize ( Google 最佳化 )
- Google Marketing Platform ( Google 行銷平台 )
- Universal Analytics properties ( 通用版 GA 資源 )
★ If you have a mobile app, what can you use to collect and send data from the app to your Google Analytics 4 property?
如果你有行動裝置的 APP，可以使用 GA4 的什麼功能來收集 APP 的數據？
- Google Ads ( Google 廣告 )
- Website tag ( 網站標籤 )
- Google Marketing Platform ( Google 行銷平台 )
- Firebase SDK
★ You have a mobile app and want to collect and send data from the app to your Google Analytics 4 property. Which of these should you use?
如果你有行動裝置的 APP，可以使用 GA4 的什麼功能來收集 APP 的數據？
- Google Ads ( Google 廣告 )
- Website tag ( 網站標籤 )
- Google Marketing Platform ( Google 行銷平台 )
- Firebase SDK
★ How do Google Analytics 4 properties differ from Universal Analytics properties?
Google Analytics 4 和 Universal Analytics 有什麼不同？ ( 教學參考 )
- Google Analytics 4 properties use “sessions” as the foundation for data collection and reporting, while Universal Analytics uses “dimensions” as the foundation for data collection and reporting. ( GA4 使用工作階段，通用版 GA 使用維度 )
- Google Analytics 4 properties use “dimensions” as the foundation for data collection and reporting, while Universal Analytics uses “events” as the foundation for data collection and reporting. ( GA4 使用維度，通用版 GA 使用事件 )
- Google Analytics 4 properties use “events” as the foundation for data collection and reporting, while Universal Analytics uses “sessions” as the foundation for data collection and reporting. ( GA4 使用事件，通用版 GA 使用工作階段 )
- Google Analytics 4 properties use “sessions” as the foundation for data collection and reporting, while Universal Analytics uses “events” as the foundation for data collection and reporting. ( GA4 使用工作階段，通用版 GA 使用事件 )
★ What’s a key difference between Google Analytics 4 properties and Universal Analytics properties?
Google Analytics 4 和 Universal Analytics 的主要區別是什麼？ ( 教學參考 )
- Google Analytics 4 properties use “sessions” as the foundation for data collection and reporting, while Universal Analytics uses “dimensions” as the foundation for data collection and reporting. ( GA4 使用工作階段，通用版 GA 使用維度 )
- Google Analytics 4 properties use “dimensions” as the foundation for data collection and reporting, while Universal Analytics uses “events” as the foundation for data collection and reporting. ( GA4 使用維度，通用版 GA 使用事件 )
- Google Analytics 4 properties use “events” as the foundation for data collection and reporting, while Universal Analytics uses “sessions” as the foundation for data collection and reporting. ( GA4 使用事件，通用版 GA 使用工作階段 )
- Google Analytics 4 properties use “sessions” as the foundation for data collection and reporting, while Universal Analytics uses “events” as the foundation for data collection and reporting. ( GA4 使用工作階段，通用版 GA 使用事件 )
★ Which of these configurations show a Google Analytics account’s hierarchical structure?
以下哪些配置顯示了 Google Analytics 帳戶的層次結構？
- Data stream > Account > Property ( 資料串流 > 帳戶 > 資源 )
- Account > Property > Data stream ( 帳戶 > 資源 > 資料串流 )
- Property > Data stream > Account ( 資源 > 資料串流 > 帳戶 )
- Property > Account > Data stream ( 資源 > 帳戶 > 資料串流 )
★ How many days does it take for a property to be permanently deleted once you have deleted it from your Google Analytics account?
從 Google Analytics 帳戶中刪除某個資源，需要多少天才能永久刪除？ ( 教學參考 )
- 60
- 35
- 14
- 7
★ Which features lets you set the amount of time that event-level and user-level data is stored by Google Analytics?
以下哪項功能可控制 Google Analytics 使用者和事件數據的保存期限？ ( 教學參考 )
- Data retention period ( 數據保留期限 )
- Disable data collection ( 禁用收集數據 )
- Consent Mode ( 同意模式 )
- IP address settings ( IP 位址設定 )
★ Which of these features lets you control how long user-level and event-level data is stored by Google Analytics?
以下哪項功能可控制 Google Analytics 使用者和事件數據的保存期限？ ( 教學參考 )
- Data retention period ( 數據保留期限 )
- Disable data collection ( 禁用收集數據 )
- Consent Mode ( 同意模式 )
- IP address settings ( IP 位址設定 )
★ One of these features, when enabled, associates event data collected from users on their app or website with the Google accounts of users who are signed in and have agreed to share this information. Which is it?
哪一項功能啟用後，會將使用者從 APP 或網站上收集的事件數據，以及登錄並同意共享訊息的 Google 帳戶互相關聯？ ( 教學參考 )
- Google Ads ( Google 廣告 )
- Google signals ( Google 信號 )
- User-ID
- Google Search Console
★ When enabled, which Analytics feature associates event data it collects from users on their website or app with the Google accounts of signed-in users who have consented to sharing this information?
以下哪個啟用後，Analytics 從使用者在其網站或 APP 上收集的事件數據，與已同意共享此信息的已登錄使用者 Google 帳戶相關聯？ ( 教學參考 )
- Google Search Console
- Google signals ( Google 信號 )
- Google Ads ( Google 廣告 )
- User-ID
★ Which Analytics feature lets you associate your own identifiers with your individual customers so you can connect their behavior across different interactions on various devices and platforms?
哪個 Analytics 功能可以讓將標識符與客戶相關聯，以便連結他們在各種設備和平台上的不同的行為？ ( 教學參考 )
- Predictive audiences ( 預測目標對象 )
- Audience triggers ( 目標對象觸發器 )
- Device-ID
- User-ID
★ To recognize users across different devices, what feature must be enabled?
如果要跨不同設備識別使用者，必須啟用什麼功能？ ( 教學參考 )
- Audience Definitions ( 受眾定義 )
- Attribution Models ( 歸因模式 )
- Google Ads Linking ( Google 廣告連結 )
- User ID
★ If your goal was to connect individual customers' behavior across different interactions on different platforms and devices, which Analytics feature allows you to do that by associating your own identifiers with individual customers?
如果想在不同平台和設備上的連接單一個使用者的行為，下列哪個 Analytics 功能可以實現這一點？ ( 教學參考 )
- User-ID
- Predictive audiences ( 預測目標對象 )
- Device-ID
- Audience triggers ( 目標對象觸發 )
★ You run a small company that has a website as well as an app for iOS and an app for Android. If your objective is to analyze events and users across all three of these, how should you set up your account?
你的小公司同時擁有 iOS、Android 和網站，如果想同時分析這三者中的事件和使用者，會使用怎樣的設定？ ( 教學參考 )
- One property with one web data stream for your website and two app data streams, one for iOS and the other for Android. ( 一個資源包含一個網站的資料串流和兩個應用程式串流，一個用於 iOS，另一個用於 Android )
- One property with a web data stream for your website and one property with an app data stream for your app. ( 一個資源包含網站資料串流，一個資源包含應用程式的資料串流。)
- One property with one web data stream for your website and one app data stream for your app. ( 一個資源包含一個網站的資料串流和一個應用程式串流 )
- One property with a web data stream for your website and one property with two app data streams, one for iOS and the other for Android. ( 一個資源包含網站資料串流，一個資源包含兩個應用程式串流，一個用於 iOS，另一個用於 Android。)
★ Your business has a website and an app for both iOS and Android. If you want to analyze events and users together across these three, what would your account setup look like?
你的企業擁有 iOS、Android 和網站，如果想同時分析這三者中的事件和使用者，會使用怎樣的設定？ ( 教學參考 )
- One property with one web data stream for your website and two app data streams, one for iOS and the other for Android. ( 一個資源包含一個網站的資料串流和兩個應用程式串流，一個用於 iOS，另一個用於 Android )
- One property with a web data stream for your website and one property with an app data stream for your app. ( 一個資源包含網站資料串流，一個資源包含應用程式的資料串流。)
- One property with one web data stream for your website and one app data stream for your app. ( 一個資源包含一個網站的資料串流和一個應用程式串流 )
- One property with a web data stream for your website and one property with two app data streams, one for iOS and the other for Android. ( 一個資源包含網站資料串流，一個資源包含兩個應用程式串流，一個用於 iOS，另一個用於 Android。)
★ You're asked to set up a data stream in accordance with setting up Google Analytics.What is a data stream?
你正在設定資料串流，以下哪項描述資料串流是正確的？( 教學參考 )
- A data stream lives within a property and is a source of data from your app or website. ( 資料串流存在於資源中，是 APP 或網站的資料來源 )
- A data stream lives within Explore and, once defined, can be added to any exploration. ( 資料串流存在於探索中，一旦定義，就可以添加到任何探索報表 )
- A data stream lives within an account and is the container for the data you collect from your apps and sites. ( 資料串流存在於帳戶中，是 APP 和網站收集的資料的容器 )
- A data stream lives within Reports and lets you segment and compare your data. ( 資料串流存在於報表中，可讓細分和比較資料 )
★ You are setting up Google Analytics and are asked to set up a data stream as part of the process.Which of these describes a data stream?
你正在使用 Google Analytics，並設定資料串流，以下哪項描述資料串流是正確的？( 教學參考 )
- A data stream lives within a property and is a source of data from your app or website. ( 資料串流存在於資源中，是 APP 或網站的資料來源 )
- A data stream lives within Explore and, once defined, can be added to any exploration. ( 資料串流存在於探索中，一旦定義，就可以添加到任何探索報表 )
- A data stream lives within an account and is the container for the data you collect from your apps and sites. ( 資料串流存在於帳戶中，是 APP 和網站收集的資料的容器 )
- A data stream lives within Reports and lets you segment and compare your data. ( 資料串流存在於報表中，可讓細分和比較資料 )
★ You just added a feature to your website allowing users to sign up for a newsletter. Now, you want to mark new sign-up events as conversions and create an audience for people who signed up.What part of your Google Analytics 4 property helps you manage events, conversions, and audiences?
你剛剛在網站上添加了一項功能，現在，你想將新的事件標記為轉轉換，並創建一個新的受眾。請問你該在 Google Analytics4 的哪裡，進行管理事件、轉換和受眾？( 教學參考 )
- Configure ( 設定輔助程式 )
- Advertising ( 廣告 )
- Admin ( 管理 )
- Explore ( 探索 )
★ You created a new option for your users to sign up for a newsletter on your website. You'd like to mark those new sign-up events as conversions, and create a new audience for those users who signed up.Where in your Google Analytics 4 property can you manage your events, conversions, and audiences?
你想要幫使用者建立事件並標記轉換。請問你該在 Google Analytics4 的哪裡，進行管理事件、轉換和受眾？( 教學參考 )
- Configure ( 設定輔助程式 )
- Advertising ( 廣告 )
- Admin ( 管理 )
- Explore ( 探索 )
★ You want to see detailed marketing campaign data by linking a new Google Ads account to your Google Analytics property.Where in your Google Analytics 4 property can you manage product links such as this one with Google Ads?
你希望通過將新的 Google Ads 帳戶關聯到您的 Google Analytics（分析）資源來查看詳細的營銷活動數據。你可以在哪裡管理產品連結，例如這個與 Google Ads 的連結？
- Explore ( 探索 )
- Advertising ( 廣告 )
- Admin ( 管理 )
- Configure ( 設定輔助程式 )
★ You want to find readymade cards that address typical questions about how users are interacting with your app or website. Which section do you go to in order to find this?
你要從哪邊找到現成的資訊卡，來解決有使用者與 APP 或網站互動的問題？
- Configure ( 設定輔助程式 )
- Reports ( 報表 )
- Admin ( 管理 )
- Explore ( 探索 )
★ There’s a section of Google Analytics that includes cards answering common questions about how users interact with your app or website. Which section is it?
Google Analytics 中有一個部分包含資訊卡，可以回答有關使用者如何與 APP 或網站互動的常見問題，它是下列哪個？
- Configure ( 設定輔助程式 )
- Reports ( 報表 )
- Admin ( 管理 )
- Explore ( 探索 )
★ You work for an online vintage clothing retailer and store data about each of your sales items offline.Which of these features allows you to upload a CSV file containing item data you want to join with Analytics data?
你在一家線上復古服裝零售商工作，並離線存儲每件銷售商品的數據。以下哪項功能允許上傳包含要與 Analytics 數據合併的商品數據的 CSV 文件？( 教學參考 )
- HTTP request ( HTTP 請求 )
- Data import ( 數據匯入 )
- Modify event ( 修改事件 )
- Measurement Protocol ( 測量協定 )
★ You work for an online baseball card reseller and store data about each of your sales items offline.Which of these features would let you upload a CSV file that contains item data to join with Analytics data?
你在一家線上棒球卡經銷商工作，並離線存儲每件銷售商品的數據。以下哪項功能允許上傳包含要與 Analytics 數據合併的商品數據的 CSV 文件？( 教學參考 )
- Data import ( 數據匯入 )
- Modify event ( 修改事件 )
- Measurement Protocol ( 測量協定 )
- HTTP request ( HTTP 請求 )
★ What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics?
將數據從聯網設備（ 如銷售點系統 ）發送到 Google Analytics 需要什麼功能？( 教學參考 )
- Data Import ( 數據匯入 )
- The Measurement Protocol ( 測量協定 )
- Browser cookies ( 瀏覽器暫存 )
- The Networking Protocol ( 網路協定 )
★ You’ve been collecting data on your point-of-sale system that could be used in conjunction with data you send to Google Analytics from your website and app. Which of these features allows you to collect and send events directly to Google Analytics servers?
你一直在收集有關銷售點系統的數據，以下哪些功能允許收集事件並將其直接發送到 Google Analytics？( 教學參考 )
- Modify event ( 編輯事件 )
- Measurement Protocol ( 測量協定 )
- Data import ( 資料匯入 )
- HTTP request ( HTTP 請求 )
★ You collect data on your point-of-sale system that could complement the data you are sending to Google Analytics from your website and app.Which of these features allows you to collect and send events directly to Google Analytics servers?
你在收集有關銷售點系統的數據，以下哪些功能允許收集事件並將其直接發送到 Google Analytics？( 教學參考 )
- HTTP request ( HTTP 請求 )
- Data import ( 資料匯入 )
- Measurement Protocol ( 測量協定 )
- Modify event ( 編輯事件 )
★ Which of the following is not a required parameter in the URL builder?
以下哪個不是 URL 網址產生器中的必需參數？( 教學參考 )
- Campaign Name
- Campaign Medium
- Campaign Content
- Campaign Source
- All of these are required ( 以上都需要 )
★ The Measurement Protocol is a standard set of rules for collecting and sending hits to Google Analytics. Using the Measurement Protocol you can:
使用 Measurement Protocol 測量協定時你可以怎麼做？ ( 教學參考 )
- send data to Google Analytics from any web-connected device ( 從任何連網設備向 Google Analytics 發送數據 )
- send data to Google Analytics from a kiosk or a point of sale system ( 從銷售點系統向 Google Analytics 發送數據 )
- upload aggregated data tables to Google Analytics ( 將數據表上傳到 Google Analytics )
- A and B only
- A, B, and C
★ True or False: The order in which filters appear in your view settings matters.
圖表會根據篩選器的順序執行嗎？
- False: Filters are no necessarily executed in the order in which they appear. ( 不一定按照篩選器的順序執行 )
- True: Filters are executed in the order in which they appear. ( 按照篩選器出現的順序執行 )
★ True or False: When you share a link to a custom report, you share the data in the report.
判斷對錯：當你共享指向自訂報表的連結，就共享了報表中的數據。 ( 教學參考 )
- True. Sharing a link to a custom report shares the data in the report. ( 共享數據 )
- False. Sharing a link to a custom report only shares a template for the report. ( 只共享報表樣板 )
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