GA4 認證考古題和解答：事件＆維度＆指標 ( 中英對照 )

這篇文章彙整了 GA4 官方認證 ( Google Analytics 4 Certification ) 關於「事件、維度、指標」的中英文考古題和解答，每一題都有對應的教學文章，就算沒有要進行考試，也可以從作答的過程，對於 GA4 就能有更近一步的了解和認識。

前往：Google Analytics 4 Certification

注意，Google 的考試題目都會有「順序」或「語意」的不同，但實際答案都是相同的，建議可以先在這篇教學中練習，接著再進行測驗就可以無往不利。

其他類型考古題：

設定＆觀念

報表＆探索＆廣告

其他

★ What feature collects company-specific data such as Member Status?

什麼功能可以收集公司特定的數據，例如會員狀態？( 教學參考 )

Custom Filter ( 自訂篩選器 )

Event Tracking ( 事件追蹤 )

Custom Dimension ( 自訂維度 )

Custom Metric ( 自訂指標 )

★ If you wanted a custom dimension that reports membership status for a customer rewards program, which of these scopes would be set?

如果想要自定義維度來紀錄客戶獎勵計劃的會員資格狀態，需要設定以下哪個範圍？

User ( 使用者 )

Session ( 工作階段 )

Event ( 事件 )

Product ( 產品 )

★ Because you’ve set up your web data stream, your website is already feeding data to your Google Analytics property.You notice that enhanced measurement is enabled for the web data stream. What happens when this setting is enabled?

因為已經設定了網站串流，所以網站已經在向 GA4 提供數據。但你注意到網站串流啟用了加強型評估，啟用這個設定會發生什麼？( 教學參考 )

Events from your mobile app can be combined with your existing website data. ( 你的行動 APP 流量會合併網站流量 )

Additional events are collected from your website without you needing to change your website’s code. ( 不用修改程式碼就可以收集事件 )

Events can be associated with signed-in users to enable cross-device reporting. ( 可以和登入的使用者啟用跨設備報告 )

Conversion reporting for the web data stream uses machine learning to distributes credit across channels. ( 網站數據轉換報告使用機器學習來進行跨渠道分配 )

★ Whenever a website visitor views any page on your site, they trigger the page_view event.What if you wanted to define a new event to trigger when visitors land on a particular page (e.g., the homepage)? Once you’ve navigated to Events in the Google Analytics interface, which option would you choose to make this happen?

每當使用者查看網站上的任何頁面，都會觸發 page_view 事件。如果想定義一個新事件以在瀏覽特定頁面時觸發怎麼辦？選擇哪個選項來實現這一點？( 教學參考 )

Mark event as conversion ( 轉換事件 )

Modify event ( 編輯事件 )

Import event ( 導入事件 )

Create event ( 建立事件 )

★ The page_view event is triggered whenever a website visitor views any page on your site.If you wanted to set up a new event to trigger when visitors land on a particular page (e.g., the homepage), which option would you choose once you’ve navigated to Events in the Google Analytics interface?

每當使用者查看網站上的任何頁面，都會觸發 page_view 事件。如果在訪問者開啟特定頁面時觸發一個新事件，要選擇哪個選項來實現這一點？( 教學參考 )

Modify event ( 編輯事件 )

Import event ( 導入事件 )

Mark event as conversion ( 轉換事件 )

Create event ( 建立事件 )

★ What do audience triggers allow you to do?

目標對象觸發條件允許你做什麼？( 教學參考 )

Create new events based on an audience rule being satisfied ( 符合目標對象規則時建立新事件 )

Create new events based on existing event parameters ( 符合事件參數時建立新事件 )

Create new audiences based on specific events that are triggered ( 符合特定實踐時建立新目標對象 )

Create new audiences based on predictive metrics ( 符合指標時建立新目標對象 )

★ Which of these tasks can be done using audience triggers?

哪個任務可以使用目標對象觸發來完成？( 教學參考 )

Create new events based on an audience rule being satisfied ( 符合目標對象規則時建立新事件 )

Create new events based on existing event parameters ( 符合事件參數時建立新事件 )

Create new audiences based on specific events that are triggered ( 符合特定實踐時建立新目標對象 )

Create new audiences based on predictive metrics ( 符合指標時建立新目標對象 )

★ You manage a website and consider certain events as especially valuable — like when users sign up for your newsletter or make a purchase.If you want to designate these events as important and assign them a value, how should you label these events in your Google Analytics 4 property?

你管理一個網站並認為某些事件特別有價值，例如使用者註冊或進行購買。如果想將這些事件指定為重要事件並為其分配一個值，應該如何在你的 Google Analytics 4 中標記這些事件？ ( 教學參考 )

Conversion events ( 轉換事件 )

Goals ( 目標 )

Custom events ( 自訂事件 )

Recommended events ( 建議事件 )

★ Some of the events on your website are especially valuable to you — things like purchases or newsletter sign-ups.If you wanted to mark these events as important and assign a value to them, what mark should you assign to them in your Google Analytics 4 property?

網站上的一些活動對你特別有價值。如果想將這些事件指定為重要事件並為其分配一個值，應該如何在你的 Google Analytics 4 中標記這些事件？ ( 教學參考 )

Goals ( 目標 )

Custom events ( 自訂事件 )

Conversion events ( 轉換事件 )

Recommended events ( 建議事件 )

★ To understand how many users are coming from various devices, like desktops or mobile phones, you run a report that shows this data, per device, over the past 30 days.In this report, what is device type?

要了解有多少使用者來自哪種設備，您可以使用報表來顯示過去 30 天內每台設備的數據。在這份報表中，設備類型歸類為？( 教學參考 )

A dimension ( 維度 )

A metric ( 指標 )

An event ( 事件 )

A user ( 使用者 )

★ You create a report to show the types of devices users have been coming from over the past 30 days — whether they were on desktops or mobile phones, for example.In this report, what is device type?

你建立了一份報表顯示過去 30 天內使用者的設備類型。在這份報表中，設備類型歸類為？( 教學參考 )

A user ( 使用者 )

An event ( 事件 )

A metric ( 指標 )

A dimension ( 維度 )

★ You’ve created a Google Analytics 4 property for your website and mobile app. As users engage with your website and app, how does Google Analytics measure and report distinct user interactions?

你已經為網站和行動應用建立了 Google Analytics4 資源，當使用者與網站或應用互動時，該如何衡量和報告不同的使用者互動？( 教學參考 )

As sessions ( 使用工作階段 )

As hits ( 使用點擊 )

As views ( 使用瀏覽量 )

As events ( 使用事件 )

★ If you managed a blog that featured multiple different writers, what could you use to report the relevant writer's name on each article page?

你是管理一個 blog，這個 blog 有幾位作者。你可以使用什麼來紀錄每篇文章的作者姓名？( 教學參考 )

Custom table ( 自訂表格 )

Custom dimension ( 自訂維度 )

Custom metric ( 自訂指標 )

Custom user parameter ( 自訂使用者屬性 )

★ You are the managing editor of a blog that features several contributing writers.What could you use to report the writer’s name on each article page?

你是一個 blog 的總編輯，該 blog 有幾位作者。你可以使用什麼來紀錄每篇文章的作者姓名？( 教學參考 )

Custom table ( 自訂表格 )

Custom dimension ( 自訂維度 )

Custom metric ( 自訂指標 )

Custom user parameter ( 自訂使用者屬性 )

★ To understand how many users are coming from various devices, like computers or mobile phones, you run a report that shows this data, per device, over the past 30 days.In this report, which of these is considered a “metric” in Google Analytics?

要了解有多少使用者來自各種設備，可以使用報表顯示過去 30 天內每台設備的數據。下列哪個是 Google Analytics 中的指標？( 教學參考 )

The date range setting for the last 30 days. ( 最近 30 天的日期範圍 )

Where users came from before reaching your site. ( 使用者來源 )

How many users were on mobile phones. ( 行動裝置的使用者有多少人 )

The device types, desktops and mobile phones. ( 裝置類型 )

★ You generate a report to show how many users are coming from various device types, like computers and mobile phones, over the past 30 days.In this report, which of these is a "metric" in Google Analytics?

要了解有多少使用者來自各種設備，可以使用報表顯示過去 30 天內每台設備的數據。下列哪個是 Google Analytics 中的指標？( 教學參考 )

Where users came from before reaching your site ( 使用者來源 )

The device types, desktops and mobile phones ( 裝置類型 )

The date range setting for the last 30 days ( 最近 30 天的日期範圍 )

How many users were on mobile phones ( 行動裝置的使用者有多少人 )

★ How does Google Analytics measure and report distinct user interactions when a Google Analytics 4 property exists on a mobile app and website?

當行動裝置 APP 和網站上存在 GA 4 時，Google Analytics 如何衡量不同的使用者？ ( 教學參考 )

As hits ( 根據點擊 )

As views ( 根據瀏覽數 )

As sessions ( 根據工作階段 )

As events ( 根據事件 )

★ If you had an event on your website triggered by a user watching a video, which of these definitions could be considered an example event parameter?

如果網站上有一個由觀看影片的使用者觸發的事件，下列哪個是這個事件的參數？( 教學參考 )

How many users viewed a video on your site. ( 多少使用者在你的網站觀看影片 )

The devices users are on when watching a video on your site. ( 使用者使用的設備 )

Name of a video watched on your site. ( 網站中被觀看的影片名稱 )

How many users opened the page containing a video on your site. ( 多少使用者打開這個影片的頁面 )

★ When a user watches a video, this triggers an event on your website.Which of these is an event parameter?

如果使用者在網站上觀看影片觸發事件，下列哪個是這個事件的參數？( 教學參考 )

How many users viewed a video on your site. ( 多少使用者在你的網站觀看影片 )

The devices users are on when watching a video on your site. ( 使用者使用的設備 )

Name of a video watched on your site. ( 網站中被觀看的影片名稱 )

How many users opened the page containing a video on your site. ( 多少使用者打開這個影片的頁面 )

★ You manage a hardware store and you post a new how-to video on your website so that customers can learn how to properly use the tools that you sell. Google Analytics has a lot of data about user interactions with this video.Which of these is considered a "user property" collected by Google Analytics?

Google Analytics 有很多關於使用者與該影片互動的數據，以下哪一項屬於 Google Analytics 收集的「使用者屬性」？( 教學參考 )

The language preference of users watching the video on your site ( 使用者語言偏好 )

Name of the video users can watch on your site ( 網站中被觀看的影片名稱 )

How many users opened the page containing the video on your site ( 多少使用者打開這個影片的頁面 )

How many users watched the video on your site ( 多少使用者在你的網站觀看影片 )

★ Which kinds of hits does Google Analytics track?

Google Analytics 可以追蹤哪些類型的點擊？( 教學參考 )

Pageview ( 頁面 )

Event ( 事件 )

Transaction ( 交易 )

All of the above ( 以上皆是 )

★ Which of the following could be measured by defining a goal in Google Analytics?

以下哪項可以在 Google Analytics 中透過定義目標來衡量？( 教學參考 )

the percentage of visits that contain only one page view ( 瀏覽單一頁面的百分比 )

the percentage of visits that result in a site registration ( 網站註冊的百分比 )

conversion rate ( 轉換率 )

the percentage of visits during which visitors spent at least two minutes on the site ( 網站停留兩分鐘的百分比 )

All of these could be measured by defining a goal in Google Analytics ( 以上皆是 )

★ Which of the following would prevent destination goal conversions from being recorded?

以下哪項會導致無法記錄目標達成轉換？( 教學參考 )

There was a misspelling in the URL of the goal definition. ( URL 拼寫錯誤 )

The tracking code is missing from the conversion page. ( 缺少追蹤代碼 )

The match type in the goal definition is incorrect. ( 匹配類型不正確 )

All of these would prevent a destination goal from recording ( 以上皆會造成無法紀錄 )

★ Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective?

你的業務目標是通過您的網站最大限度地提高銷售量。以下哪個指標最能直接幫助你衡量這個目標的績效？ ( 教學參考 )

Visits ( 瀏覽量 )

Ecommerce Conversion Rate ( 電子商務轉換率 )

Page Value ( 頁面價值 )

Bounce Rate ( 跳出率 )

Pages / Visit ( 頁面 / 瀏覽 )

★ You manage a retail website and customers arrive from many different places, like search engines, ads, and social media. You're interested in gaining insight to which of these is driving the most new customers and the most conversions.Which dimension shows you where your website users arrived from, such as "organic search" or "referral"?

你有興趣深入了解哪些因素造成最多的新使用者和最多的轉換。下面哪個維度顯示網站使用者來自何處，例如「自然搜尋」或「推薦」？ ( 教學參考 )

Default channel grouping ( 預設管道群組 )

Event name ( 事件名稱 )

Page title ( 頁面標題 )

Google Ads campaign ( 廣告活動 )

★ If you wanted to gain insight into the traffic to your retail website, which dimension would you look at to determine whether it was coming from "organic search," "referral," or other places?