GA4 認證考古題和解答：報表＆探索＆廣告 ( 中英對照 )
這篇文章彙整了 GA4 官方認證 ( Google Analytics 4 Certification ) 關於「報表、探索、廣告」的中英文考古題和解答，每一題都有對應的教學文章，就算沒有要進行考試，也可以從作答的過程，對於 GA4 就能有更近一步的了解和認識。
- 前往：Google Analytics 4 Certification
- 注意，Google 的考試題目都會有「順序」或「語意」的不同，但實際答案都是相同的，建議可以先在這篇教學中練習，接著再進行測驗就可以無往不利。
其他類型考古題：
★ What data does the Realtime report show?
即時報表顯示哪些數據？( 教學參考 )
- Events that took place within the last 8 hours ( 8 小時內的事件 )
- Events that took place within the last 60 minutes ( 60 分鐘內的事件 )
- Events that took place within the last 30 minutes ( 30 分鐘內的事件 )
- Events that took place within the last 12 hours ( 12 小時內的事件 )
★ You are in your Google Analytics property’s Explore section.What exploration technique should you use in order to customize metrics and dimensions in a table format?
你位於 Google Analytics 的探索，您應該使用什麼探索方式來自定義表格格式的指標和維度？( 教學參考 )
- Free form ( 任意形式 )
- Segment overlap ( 區隔重疊 )
- Funnel exploration ( 漏斗探索 )
- Cohort explorations ( 同類群組探索 )
★ One of these attribution models relies on machine learning algorithms to assign credit for a conversion across various touchpoints. Which is it?
下列哪一種歸因模型依賴於機器學習演算法計算不同接觸點的轉換分配功勞？( 教學參考 )
- First click ( 最初點擊 )
- Time decay ( 時間衰減 )
- Data-driven ( 以數據為準 )
- Last click ( 最終點擊 )
★ Which attribution model uses machine learning algorithms to distribute credit for a conversion across different touchpoints?
哪一種歸因模型依賴於機器學習演算法計算不同接觸點的轉換分配功勞？( 教學參考 )
- First click ( 最初點擊 )
- Time decay ( 時間衰減 )
- Data-driven ( 以數據為準 )
- Last click ( 最終點擊 )
★ Which section would you open in your Google Analytics property in order to find advanced techniques that can help you uncover deeper insights about your customers’ engagement?
Google Analytics 的哪個功能，可以幫助你更深入地了解使用者的參與度？ ( 教學參考 )
- Explore ( 探索 )
- Advertising ( 廣告 )
- Configure ( 設定輔助程式 )
- Reports ( 報表 )
★ You are looking for advanced techniques that go beyond the standard reports to help you uncover deeper insights about your customers' engagement.Which section would you open in your Google Analytics property?
你正在尋找超越標準報告的進階功能，幫助你更深入地了解使用者的參與度。你會在 Google Analytics 中打開哪個功能？ ( 教學參考 )
- Explore ( 探索 )
- Advertising ( 廣告 )
- Configure ( 設定輔助程式 )
- Reports ( 報表 )
★ If you were using last-click attribution and wanted to see how channels and campaigns would be valued under first-click attribution, which report would you look at to find this insight?
你目前正在使用最終點擊歸因模式。以下哪個報表能了解首次點擊歸因對管道和活動的價值？( 教學參考 )
- Segment overlap ( 區隔重疊 )
- Funnel exploration ( 漏斗探索 )
- Model comparison ( 模式比較 )
- Conversion paths ( 轉換路徑 )
★ You’re currently using last-click attribution.Which of these reports would let you see how first-click attribution would value channels and campaigns?
你目前正在使用最終點擊歸因模式。以下哪個報表能了解首次點擊歸因對管道和活動的價值？( 教學參考 )
- Segment overlap ( 區隔重疊 )
- Funnel exploration ( 漏斗探索 )
- Model comparison ( 模式比較 )
- Conversion paths ( 轉換路徑 )
★ To gain insight into which pages new users open most often after they open your home page, you’ve created a new path exploration in Explore. What’s the default setting for who can see the exploration?
為了深入了解新使用者打開首頁後最常打開哪些頁面，你在探索中創建了一個新的路徑探索。誰可以看到探索的預設設定？( 教學參考 )
- Only you can see it, but you can share it with the other users of the property for them to make edits. ( 只有你可以看到，但可以與該屬性的其他使用者共享並讓他們進行編輯 )
- Only you can see it, but you can share it with the other users of the property in read-only mode. ( 只有你可以看到，但你可以用「唯獨」模式與該屬性的其他使用者共享 )
- Anyone in your property can access it and make edits.( 資源中的任何人都可以查看並進行編輯 )
- Anyone in your property can access it in read-only mode.( 資源中的任何人都可以以維度模式查看 )
★ You want to know what pages new users open most often after opening your home page, so you create a new path exploration in Explore that you plan to share with a co-worker.Who can see this new path exploration, by default?
你在探索中創建了一個新的探索路徑，並與同事共享，在預設狀況下，誰可以看到這個新的路徑探索？( 教學參考 )
- Anyone in your property can access it in read-only mode. ( 資源中的任何人都可以用唯獨模式查看。 )
- Anyone in your property can access it and make edits. ( 任何人都可以查看並編輯 )
- Only you can see it, but you can share it with the other users of the property for them to make edits. ( 只有你可以看到，但可以與該屬性的其他使用者共享並讓他們進行編輯 )
- Only you can see it, but you can share it with the other users of the property in read-only mode.( 只有你可以看到，但你可以用「唯獨」模式與該屬性的其他使用者共享 )
★ In which of these situations could you use the Engagement overview report in Google Analytics?
在以下哪些情況，您可以使用 Google Analytics 中的參與度總覽報表？
- You’re interested in seeing which pages on your site are getting the most traffic. ( 查看網站上的哪些頁面獲得了最多的瀏覽量。 )
- You’re interested in monitoring user activity as it is happening on your site. ( 監控網站上的使用者活動。 )
- You’re interested in seeing where users are coming from before landing on your website. ( 使用者來自哪裡。 )
- You’d like insight into your users’ interests they’ve express through their online browsing and purchase activities. ( 透過線上購買活動表達的興趣 )
★ You're using Google Analytics for your website.In which situation could you use the Engagement overview report?
在以下哪些情況，您可以使用 Google Analytics 中的參與度總覽報表？
- You’re interested in seeing which pages on your site are getting the most traffic. ( 查看網站上的哪些頁面獲得了最多的瀏覽量。 )
- You’re interested in monitoring user activity as it is happening on your site. ( 監控網站上的使用者活動。 )
- You’re interested in seeing where users are coming from before landing on your website. ( 使用者來自哪裡。 )
- You’d like insight into your users’ interests they’ve express through their online browsing and purchase activities. ( 透過線上購買活動表達的興趣 )
★ You want to create new audiences for your eCommerce site by segmenting users according to parameters that make sense for your business, like those who’ve made a purchase. Which of these approaches would provide you with a predictive audience?
你希望根據對業務有意義的參數對使用者進行細分，例如購買過商品的使用者，進一步替電子商務網站創建新的目標對象。以下哪種方法可以提供可預測的目標對象？( 教學參考 )
- You create an audience of users who are likely to purchase in the next seven days. ( 可能在未來 7 天內購買的使用者組成的目標對象 )
- You create an audience of users who started checking out but didn’t complete the purchase. ( 開始結帳但未完成購買的使用者組成的目標對象 )
- You create an audience of users who made a purchase in the last 30 days. ( 過去 30 天內進行過購買的使用者組成的目標對象 )
- You create an audience of users who added items to their purchase wishlist ( 將項目添加到他們的購買願望清單的使用者組成的目標對象 )
★ Your team manages a retail website that customers arrive at from a variety of places including social media, ads, and search engines.Which of these dimensions would you look at to determine whether your website traffic was coming from “organic search,” “referral,” or other areas?
你的團隊管理著一個零售網站，客戶從社群媒體、廣告和搜尋引擎等各種地方進入網站。以下哪些維度來可以確定網站流量是來自自然搜尋、推薦還是其他？( 教學參考 )
- Google Ads campaign ( Google 廣告活動 )
- Page title ( 頁面標題 )
- Default channel grouping ( 預設管道群組 )
- Event name ( 事件名稱 )
★ Which Google Analytics feature uses machine learning to measure conversions that aren’t directly observable?
哪個是 Google Analytics 無法使用機器學習來衡量和觀察到的轉換？( 教學參考 )
- Conversion paths ( 轉換路徑 )
- Conversion events ( 轉換事件 )
- Conversion modeling ( 轉換模式 )
- Conversion window ( 轉換視窗 )
★ Which Google Analytics feature relies on machine learning for measuring conversions that can't be spotted through direct observation?
哪個是 Google Analytics 無法使用機器學習來衡量和觀察到的轉換？( 教學參考 )
- Conversion paths ( 轉換路徑 )
- Conversion events ( 轉換事件 )
- Conversion modeling ( 轉換模式 )
- Conversion window ( 轉換視窗 )
★ Which of these exploration techniques helps you visualize the steps your users take toward a key task or conversion and see how well they are succeeding or failing at each step?
下面哪一種探索技術，可以幫助視覺化使用者完成關鍵任務或轉換所採取的步驟，並了解每個步驟中的成功或失敗情況？( 教學參考 )
- Free form ( 任意形式 )
- Cohort explorations ( 同類群組探索 )
- Funnel exploration ( 漏斗探索 )
- Segment overlap ( 區隔重疊 )
★ You want to see the steps your users take toward a key conversion.Which exploration technique lets you visualize the steps users take toward a key task or conversion and see how well they are succeeding or failing at each step?
哪種探索技術可以讓你用視覺化的方式，觀察使用者完成關鍵任務或轉換所採取的步驟，並了解每個步驟中的成功或失敗情況？( 教學參考 )
- Free form ( 任意形式 )
- Cohort explorations ( 同類群組探索 )
- Funnel exploration ( 漏斗探索 )
- Segment overlap ( 區隔重疊 )
★ You want to find readymade cards that address typical questions about how users are interacting with your app or website. Which section do you go to in order to find this?
你想要找到現成的資訊卡，來解決有關使用者如何與應用程式或網站互動的典型問題。要去哪個位置才能找到這個？( 教學參考 )
- Configure ( 設定輔助程式 )
- Explore ( 探索 )
- Admin ( 管理 )
- Reports ( 報表 )
★ You decide to advertise online in a few different places to drive traffic to your website. You’re in your Google Analytics 4 property and are interested in how these various ads work together on the path to conversions.In this case, where can you find the “Conversion paths” report in your Google Analytics 4 property?
你決定在不同的地方投放線上廣告以增加網站的瀏覽量，你對於在 Google Analytics（分析）4 分析不同的廣告如何在轉換路徑上協同工作感興趣。在這種情況下，你可以在哪裡找到 Google Analytics 4 「轉換路徑」報表？ ( 教學參考 )
- Reports ( 報表 )
- Advertising ( 廣告 )
- Configure ( 設定輔助程式 )
- Explore ( 探索 )
★ You want to know how various ads you've placed work together on the path to conversions.Where in your Google Analytics 4 property can you find the "Conversion paths" report?
你可以在哪裡找到 Google Analytics 4 「轉化路徑」報表？ ( 教學參考 )
- Explore ( 探索 )
- Reports ( 報表 )
- Configure ( 設定輔助程式 )
- Advertising ( 廣告 )
★ What report indicates the pages of a website where users first arrived?
什麼報表會顯示使用者最先到達的網頁？( 教學參考 )
- Location report ( 位置 )
- All Pages report ( 所有網頁 )
- Landing Pages report ( 到達網頁 )
- Pages report ( 網頁 )
★ Which of the following questions can be answered using the goal flow report?
使用目標可以處理以下哪些問題？( 教學參考 )
- Do visitors usually start my conversion process from the first step or somewhere in the middle? ( 訪客通常是從第一步還是中間的某個地方開始轉換？ )
- Is there a place in my funnel where traffic loops back to the beginning of the conversion process to start over? ( 是否有一個地方可以讓流量回到轉換過程的開頭重新開始？ )
- Are there any steps in my conversion process that don’t perform well on mobile devices compared to desktop devices? ( 與桌面設備相比，轉換過程中是否有任何步驟在移動設備上表現不佳？ )
- Are there a lot of unexpected exits from a step in the middle of my conversion funnel? ( 轉換過程的某個步驟是否有很多意外跳出？ )
- All of these can be answered using the goal flow report.
★ One of these attribution models distributes the credit for a conversion equally across all the channels a customer clicked or engaged with before converting. Which is it?
下面哪種歸因模式會將轉換功勞平均分配給轉換前點擊或參與的管道？ ( 教學參考 )
- Time decay ( 時間衰減 )
- Position-based ( 根據排名 )
- Linear ( 線性 )
- Data-driven ( 以數據為準 )
意見回饋
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